ETON

One of the things ETON is very proud of is their fabric. Just like any other fabric it starts with choosing the fiber, spinning it, dyeing, weaving (sometimes printing) and finishing it.

All shirts at Eton are made of natural fibers at the moment, but in an ongoing effort to be as green as possible they are experimenting with Tencel, a special Viscose fiber. However, at the moment the number one fiber in shirt production is cotton.

Just like with many things, not all cotton is created equal, and some plants are technically from a different species. The quality of cotton is mostly determined by its staple length, because the longer the staple, the stronger and better yarns and fabrics are.

Cut from performance fabrics made from 100 % premium cotton - the Eton Collection comprises classic, yet contemporary formal shirts for men. This is our flagship collection where all our brand values truly come envisioned - Swedish craftsmanship, premium quality, creative innovation and diversity in style. Eton Collection is what was formerly known as Red Ribbon and defines everything you would expect from an Eton shirt.